For this digipack idea I decided to call the album Fallen Angel, although the theme of the album is of the Pop genre I wanted to lean away from a stereotypical pop artist digipack. I decided to choose a black and white colour scheme, a black background with mostly white font for the tracklisting and titles. I decided to use a more creative sense by including a halo over the title Fallen Angel. For the bonus tracklisting I decided to choose a gold colour for the font to establish special tracks and features. I included the general information at the bottom of the pack such as bar code, record label logo and also the website address for the artist. During the process of designing this flat plan I decided I wanted to really experiment with the features and effects using photo shop to gain a special effect especially on the from image of the artist.
Inside - for the inside of the digipack I continued the theme through, I chose to the use the theme of clouds for the two CD disks, using a cloud with sun shine pearing through for the bonus CD to establish that the disk is a bonus. For the inside page I chose to include three photo's from the artist which will be taken from the photoshoot. I also decided to include a brief message from the artist. The background for both pages will carry through black as well as the front as I wanted to emphasis the cloud images on the CD's.
For this idea I wanted to stick to a more feminine theme, after researching into some of Rihanna's previous albums and digipacks such as A girl like me and loud they both had many elements of femininity for example the loud digipack has compact disks with rose imagery and the photoshoot for the pack was very flower and floaty gowned costumes. I decided to choose a stereotypical feminine theme 'Ballet' and selected the lower torso of a ballet dancer, I felt this would appeal to the target audience of females more than males as females are more likely to purchase music. The cover also represents femininity through the colours within the font, I decided to use a purple font for all the text and titles. I decided to use Silver for the tracklisting to make them stand out amongst the red background.
For the inside of the digipack I wanted to keep it simple, I decided to have both compact disks one solid colour. The second page would be basically plain and basic with some text information on it such as Rihanna's official website, a advertisement of Rihanna's official fangroup etc. However I don't believe that the inside layout of the digipack is very appealing, distinctive or eye catching as I don't think the audience would approve as Rihanna's inside disks and backpage are generally rather graphic, bold and distinctive.
I think this could have been made better by including photo's a better colour scheme and more details within the compact disks.
For this digipack idea I decided to take influence for the font from Rihanna's previous record 'Rated R' I decided to use the a similar font with using Rihanna's trademark symbol for the 'R'. I decided I wanted to incorporate another 'Girlie' theme to the cover with Rihanna dressed in a top and skirt in brighter and bolder colours such as pink and purple, this was to appeal to the female audience and still having a sex appeal to male audiences. I decided on positioning the image within the centre of the page and using body language and facial expression in which to embrace the name of the album and digipack. The background colour for the pack will be a gold/silver colour as the digipack is a special edition which will make the audience aware that they are buying something special and unique. the track listing and other texts on the digipack will be a simple black text as I didn't want another bright colour to clash or take away the power of the gold background.
For the inside of this digipack I wanted to experiment with the layout therefore I decided to put one compact disk on each side of the inside spread. I decided to keep the compact disks rather simple, by having two individual disks which also set aside the bonus special edition disk to the album, however I have chosen to put floral details around the edges of each disk to give them more individuality and edge. The titles of each disk will be printed away from the disk with the album name underneath both compact disks. The overall background for this will be silver.
After closely looking at my flat plan designs and taking into consideration the target audience, the music video and also the current style of Rihanna's albums, I decided to go ahead with the Fallen Angel design. I chose this style as I thought It was a mixture of both masculine and feminine appeal through the angelic feel, females may view it as a beauty, icon, etc, where as male fans may have a more physical appeal to the style of 'goddess'. I also believe that this style of digipack would also give me more of a canvas in which I can experiment using adobe photoshop and challenge my abilities and give me the opportunity to gain confidence in using the softwhere. The style of the cover is also soft, pure and not to 'in your face' this also reflects the song we have chosen to film for the music video and also the style in which the video was filmed, I believe the digipack style and feel blends in well with our music video style and meaning.
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