Creative Camera Use
When filming the music video we wanted the video to be very stripped down and simple as we wanted the songs lyrics to reflect well within the music video and didn't want to many effects in which would move focus away from this. Therefore whilst filming the video we kept the effects very basic by using techniques such as Zooming in to show more emotion of the facial features and expressions and also panning to emphasize the location of each shot, we used zooming out to long shots to include body language to reflect the mood and feelings of the songs lyrics and also the video's situation in certain shots.
In the editing stage of the music video, myself and the group began to experiment using the final cut express software with some features such as dissolve finish, split screen shots and also black and white filters, however we decided these effects didn't feel or look right within the video so decided not to include them. We then began one experimenting with slowing the shots down to give a more softer and dreamy feeling to specific shots such as 'the running through the fields' we decided then that this worked well and put the effect within the video during the final stages of the editing process.
Although we didn't go all out with special effects, we experimented with some effects however didn't find them any use to the video and we were pleased with the finished result, as we took inspiration from Rihanna's video Take A Bow which had minimal special effects we also felt going for a stripped down and basic video would cater better to the target audiences need and also go well with the songs mood and lyrical emotion.
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