DIGI PACK BLOGA digipack is a style of CD or compact DVD disk. Digipack styling is often used for CD singles or Special/Limited editions of CD albums, digipacks are also used for DVD video box sets etc. The digipack should link to the music video through the style/costume/location of the video to help to representthe feel/mood of the song and it's lyrics, this will increase consumer interest of the target audience to give them something extra special in comparison to just having the compact CD single disk. A promo pack is everything a record label or music artists uses to promote a single or a music album, it can be anything from, music tracks, music videos, posters, advertisements, press and merchandise etc.
Link to Digipack Front and Back cover:
Link To Inside of Digipack:
I had some difficulty opening the inside of the inside of the digipak using google documents as the size of the file was over 30MB therefore below is a JPEG Image of the inside digipak spread.
Front Cover + Facebook Feedback
Inside + Facebook Feedback
Alaysis of two digipacks from chosen genre
The Fame Monster Digipack consists of both albums 'The Fame' and 'The Fame Monster'. The digipack contains both disks which are simitaniously identical to eachother with disk numbers 1 and 2 to show the difference in which album is which. The pack contains a booklet containing images of the single cover for the Bad Romance single, album photoshoots for the Fame Monster Album which carries out the black and white theme for which the Fame Monster album is orientated towards with Lady Gaga showing different emotions with theatrical makeup and emotions and body language with the black and white emphasising the makeup and shadows. The booklet also has a section dedicated to the Fame album with the iconic images of Lady Gaga with her diso stick and big glasses which she was known for at the time of the Fames release. The pack also contains the lyrics to the songs within the albums for the audience to learn the lyrics and sing along if they have not already learnt to do so, the lyric pages also contain key information on producers, writers, co-writters, musicians etc of each individual track giving the audience key information they may wish to know about their favourite tracks on the albums. The cover of the digipack is a classic Fame Monster photo with the name and artists name in a shiny gold matalic font, instead of a white which the original album is presented in, this is to perhaps show that this is a special edition of the album which is unique and different to the original album which can make the consumer feel like they have their hands on something extra special and different.
Digipak Analysis: Katy Perry One of the Boys
The front cover for Katy Perry's One of the Boys digipak is exactly the same as the album cover, the cover consists of a fantasy and fun genre mixed with some retro influences with the bright pink font and fashion styling. The location of the photo is set in a stereotypical perfect garden with the light, green grass and white picket fences, this helps to give Katy 'the girl next door' look which can pull both male and female fanbsase. The album itself is very poppy and bright therefore this type of photo for the digipak represents the album very well and appeals to her target audience of that querky, happy, bright and vibrant sound that pop music brings to music.
The back page of the digipack is again the same as the original version of the album, it again sticks to the similar theme of the front cover with it's retro theme with costume and location. The fantasy theme and feel represents Katy Perry as a kind of Girl Next Door Snow White kind of character as also portrayed with the front image for the digipak. The body language in this photo gives a sense of innocence but also power, which represents the different styles of tracks which feature from the album.
The inside spread of the digipack consists of 
one compact disk, a digipack booklet and also image filled back pages and disk holding page. The inside layout of the One of the Boys digipack carries through the main theme as shown as the front and back pages. it consists of similar photo's of Katy Perry sticking to the same 60's pop retro feel and styling by using bright bold colours like Pink for costume and also location which is the same style of fantasy and all-american. The compact disk has a enlarged image of a strawberry which reflects the album as sweet and tasty, this represents a majority of music from an artist of the pop genre which will appeal to the target audiences and makes the album appear more 'fun and happy'.
The album had a re-release sh
ortly after it's orginal release with a bonus CD disk featuring remixes of some of the singles previously released. for the re-release a new front image was selected. The image was a more upclose a personal image of Katy Perry showing more facial epressions and emotions this has the effect of a more softer natured and welcoming front image which will capture audiences attention. By using the umbrella placed her hand she has stuck to the 60's Retro 'Girl Next Door' theme and the bright colours of the font to make it bold, bright, visualent and stand out. again these factors help to represent the type of music katy perry produces, and these types of images are what sells to the target market.
The front cover for Katy Perry's One of the Boys digipak is exactly the same as the album cover, the cover consists of a fantasy and fun genre mixed with some retro influences with the bright pink font and fashion styling. The location of the photo is set in a stereotypical perfect garden with the light, green grass and white picket fences, this helps to give Katy 'the girl next door' look which can pull both male and female fanbsase. The album itself is very poppy and bright therefore this type of photo for the digipak represents the album very well and appeals to her target audience of that querky, happy, bright and vibrant sound that pop music brings to music.
one compact disk, a digipack booklet and also image filled back pages and disk holding page. The inside layout of the One of the Boys digipack carries through the main theme as shown as the front and back pages. it consists of similar photo's of Katy Perry sticking to the same 60's pop retro feel and styling by using bright bold colours like Pink for costume and also location which is the same style of fantasy and all-american. The compact disk has a enlarged image of a strawberry which reflects the album as sweet and tasty, this represents a majority of music from an artist of the pop genre which will appeal to the target audiences and makes the album appear more 'fun and happy'. 
ortly after it's orginal release with a bonus CD disk featuring remixes of some of the singles previously released. for the re-release a new front image was selected. The image was a more upclose a personal image of Katy Perry showing more facial epressions and emotions this has the effect of a more softer natured and welcoming front image which will capture audiences attention. By using the umbrella placed her hand she has stuck to the 60's Retro 'Girl Next Door' theme and the bright colours of the font to make it bold, bright, visualent and stand out. again these factors help to represent the type of music katy perry produces, and these types of images are what sells to the target market.
Hi. I just came across your post, and was intrigued by the Katy Perry One of the Boys digipak, as I've never seen one before. I hope you don't mind my asking, where did you find it?
ReplyDeleteI was also wondering where you got the One of the Boys digipak. Please tell me where you got your copy, as I have been looking for one for a long time.
ReplyDelete