Blog 5 - Target Audience of Artist/Band

Chosen Artist: Rihanna

The target audience for R&B/Pop artist Rihanna is generally for the younger/young adult generations however her music is seen as popular with a variety of ages and also genders. Her musical target audience and fan base is generally down to individuals interpretations of her music however her music tends to bias more towards the younger generations through her style of music, lyric and also music video for example her track 'S&M' can be interpreted in different ways, a fun and upbeat making a comical response to a sexual prefer

ence or it could be seen as a violation of her musical abilities by some causing it to be banned from TV music channels and shortened radio play or beeped out lyrics.

Rihanna's music genre and styles tend to change from album to album which can affect the kind of audience she is trying to reach, her current album Loud has tended to go back to the more pop and fun with contemporary dance anthem sounds, similar to how she began in her early music career, this style fits in perfectly with the modern pop music industry and keeps her fan base widely spread.

In terms of demographics, her target audiences and fan base are mixtures a males and female, Lady Gaga is especially a well known figure within the gay community also. The wealth and income to her audiences is highly varied as everyone has open access to her music through sales or youtube.

Psychographically, the fan base of Rihanna tends to be varied and open as it's down to individual interpretation of her music and music video. Generally her target audience would likely be youthful, lively and individuals who like to dance and have lyrics they can relate to and enjoy to equip to all kinds of moods. An interest in her genre of style of music is essential so most fans would have a real apprication of electro-pop mixed with dance beats over a traditional pop sounding track.

In terms of socio-economic grouping, her target audience would mostly be aimed towards younger individuals such as Students (16 - 25), semi-skilled manual workers such as builders, hairdressers, plumbers, professional occupations such as businessmen and women. there is no set socio-economic grouping towards Rihanna's music, however her music video lean fur

ther towards the younger generations, due to their understanding or appriciation which may not come accross towards older generations and higher positioned individuals an example of this would be her Rated R track 'Rude Boy' in which Rihanna's lyrics quote "common Rude Boy can you get it up?" these sexual related lyrics may only be seen as acceptable with a younger generation of listeners.

Analysis of some of Rihanna's magazine shoots

Cover girl Spokeswomen

In 2008 shortly after the release of her third album

Good Girl Gone Bad, Rihanna was approached and became a spokes girl for US Beauty Giant Cover Girl cosmetics. This

shows a softer and beauty queen side to the pop singer, which will show appeal to young girls and young women on a global scale. Female fans will aspire to look and feel like Rihanna when wearing cover girl cosmetics. This type of campaign and beauty shots shows Rihanna's elegance and purity which many female audiences will positively respond to.

GG Magazine - Male Orientated Audience.

Rihanna graced the cover of GQ magazine shortly after the release of her fourth studio album Rated R. In the image Rihanna is wearing minimal amounts of clothing and is almost baring her breasts, this shows a more sexual and desirability to Rihanna in which will catch the attention of her Male audiences, seeing her as the woman that they wish they were with and admire her for her assets, this style of magazine shoots shows raunchy, sex appeal and desire in which attracts and appeals to a masculine and macho audience, compared to the cover girl magazine/advertisement.

Vogue

In early 2011 after her release of her contemporary album Loud, Rihanna was asked to grace her first ever cover of fashion magazine Vogue. In this photo shoot Rihanna is represented as glamorous, fashionable, sensual and a real diva. As Vogue is a major fashion magazine which is distributed world wide, the targeted audience here is most likely to be female's ranging from the ages of 18 - 30's) who have a key eye for the latest fashion trends and styles in which to keep up to date and on top. Rihanna's glamorous wardrobe gives her the desired look in which many females will respond positively to, they want to look as stunning as she does in the high fashion garments inside vogue.

Rihanna's Twitter Fanpage

After having a look around Rihanna's page on Social Networking Site Twitter, I have noticed she has a big variety of fans in which follow her 'tweets' everyday. This shows real diversity in her audiences and that her music relates to a variety of ages, genders and ethnic backgrounds on a global scale.

Due to our original media group separating due to differences and ability to work well together, the new group had no choice but to change our initial idea completely, however below is the original work created for the original media group.

Chosen Artist: Lady Gaga

The target audience for Lady Gaga is generally for younger generations although other generations may be a fan due to individual interpretations. Her target audience and fan base is mostly made up of individuals who have a love for dance pop, eltro-pop beats who like an edge on the general pop genre of music which gives her a competitive uniqueness in the market.

In terms of demographics, her target audiences and fan base are mixtures a males and female, Lady Gaga is especially a well known figure within the gay community also. The wealth and income to her audiences is highly varied as everyone has open access to her music through sales or youtube.

Psychographically, the fan base of Lady Gaga tends to be varied and open as it's down to individual interpretation of her music and music video. Generally her target audience would likely be youthful, lively and quite rebeleous. An interest in her genre of style of music is essential so most fans would have a real apprication of electro-pop mixed with dance beats over a traditional pop sounding track. In her music Lady Gaga represents quite a party-styled life style therefore many of her fanbase and target market would be individuals with a 'wild side' this is also reflected in her music video's for singles such as 'Just Dance'.

In terms of socio-economic grouping, her target audience would mostly be aimed towards younger individuals such as Students (16 - 25), semi-skilled manual workers such as builders, hairdressers, plumbers, professional occupations such as businessmen and women. there is no set socio-economic grouping towards Lady Gaga's music however her music video learn further towards the younger generations, due to their understanding or appriciation which may not come accross towards older generations and higher positioned individuals.

Magazine Spreads Featuring Lady GaGa.

Elle - Women's fashion magazine

By featuring on this magazine Lady Gaga is appealing to a Female gendered audience. Her unique fashion is another aspect of her and impacts her fanbase and target audience just as much as her music.

Billboard Magazine - Music Magazine.

By featuring on this type of magazine Lady Gaga is appealing to a wider range of audience, that could be either Male or Female and a variety of music taste in the Top chart positions. This magazine shoot simple advertises Lady Gaga's music other than her fashion in contrast to the Elle Magazine shoot.

Screen Shots From Facebook/MySpace

This is a screen shot from Gaga's official facebook page. This shows a wide range of age group and gender of fans. It's showing that although her music is mostly targeted towards younger individuals she still has a fanbase within the older generations.