Blog 16 - Advert

Analysis of 2 Adverts

Rihanna - Rated R Album Advertisement Poster

This poster is taken from the release of Rihanna's fourth studio album 'Rated R' in early 2009. The album was released shortly after the release of it's first single Russian Roulette (UK). This posters context is very basic, it is all in black and white as the original album artwork is, however the albums image if the exact same photograph with some extra black and white font, the poster includes the words "new album" to identify what the poster is advertising and also the names of the two singles which is written is Red so the titles jump right off the page and grab the readers attention. The main focus of this poster is to purely advertise and a promote the release of the new album and also the singles previously released to accompany the album.

Beyonce - Dangerously In Love Album Advert

Dangerously In Love was the first album to be released by Beyonce Knowles solo after she took a break from trio band Destiny's Child. This advertisement

is in the form of a poster and it is very similar to the

Rated R poster for Rihanna's album, the poster consists mostly of the actual album artwork for the album which in this case is Beyonce wearing a diamond and short cut top. The poster includes the date ofthe albums release however unlike Rihanna's it does not have any singleinformation printed on it, in which is commonly used to attract existing fans as well as new fans.

Katy Perry - One of the Boys

This advert is taken from Katy Perry's debut album 'One of the Boys'. From this advert I took the inspiration for my advert. The advert is clear and displays all the information in which the consumer of the target audience would require. The advert includes the album name, the single's in which are taken from the album and also the release date. I like the advert because it gets to the point without being to packed in and over filled of imagery and text. Taking this advert into account I decided to create my advert using this type of template.

Finished Advert + some feedback from social networking website facebook.

Once I had finished my advert I posted it onto the social networking website facebook in order to get some feedback, I chose facebook because I felt it was the most appealing website towards the target audience I was required to appeal to (youth ages 16 - 30) the feedback gave the chance to see what people liked about my advert and given me some criticisms or ideas of what I could have changed to make the advert even better. To conclude from the feedback I was given I realised I could have possibly used a different colour for the font as some people suggested that the white colour blended in with the background to much which may make the text difficult to read.

Finished Advert:

https://docs.google.com/viewera=v&pid=explorer&chrome=true&srcid=0B_QUfHy0ObHTNWNmNzEwZDgtZWY3Ny00OWI4LThkMzMtY2RiOTBmYTBhZDA4&hl=en&authkey=CKKlkdcB

Throughout the process of creating the digipack advert it really gave me a better grasp of using the photoshop programme, it enabled myself to be creative and learn the software controls in which enabled myself to create better and more realistic effects compared to what I was able to do with my AS coursework for example. The process was very fun to do as I enjoyed bringing out my creative side and it had given me a new skill in which I can use in the future.

Initial Advert Flat plan Ideas

Flat Plan 1 - Fallen Angel Advert

For the advert for the fallen angel album, I wanted to stick towards the theme of angels,heaven and spirituality. As the genre of the Rihanna is 'Pop' I wanted a style and theme that helped to reflect the pop cultured theme. Bef

ore creating the flat plan and the advert itself I conducted some research into Rihanna adverts and also Adverts from the same musical genre. In the end I took inspiration from the Katy Perry One of the Boys advert with the one image with the text on the side. I decided to use Gold fonts as I thought it would help to represent the special edition side to the album, it also went along with the style of Heaven and Angels. I decided to include clouds for the background image because I wanted it to resemble the album digipak the advert was promoting. I decided to include a facebook and twitter icon on the bottom to appeal to the social networking trend.

Flat plan 2 - Music 101

For the second Advert design I used the advert research I had previously conducted on Rihanna and also Adverts from the pop Genre, I eventually took inspiration from the Rihanna

Rated R themed advert. I decided I wanted to experiment with a more rock chick themed advert for the album. I selected one main image of Rihanna and put her in black similar to the rated R poster look. I chose to include basic information within the advert as I didn't want it to look to overcrowded with text. I chose to use small music notes in which to reflect the title album name 'music 101'. I chose red for the font as I thought it would be bold and stand out against the black clothing. As Rihanna's target audience is younger generations stereotypically and her look changes within each record she releases I thought going for this style of advert would still appeal to the target audience. However I felt like this advert was to basic and not very exciting in terms of drawing the readers attention, especially with a youthful target audience where first impressions are generally decision makers. I think an advert more eye catching would be a more relevant theme in which to create a successful advert.

Flat Plan 3 - Sweetness and Spice Advert

For my next flat plan idea I decided to take inspiration from Rihanna's past album A Girl Like Me, I researched into the album in terms of advertising and images and I decided to design a more 'girly' and feminine advert. I decided to use girlie and feminine colours such as pinks and purples for the title fonts, I also decided to use heart shapes within the background of the advert. I decided again to only use a single image for the advert to try and keep the advert from looking to cluttered together. However I decided not to use this style of advert as I didn't want the advert to be to feminine to put off male members of Rihanna's target audience as a male would be less likely to buy a girlie looking album. I decided I needed to find a design that would be appealing to both genders within the audience.